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You've probably heard the term "search engine
optimization" thrown around online and even in conversations with your
peers at work. But what does it mean? What are some of its benefits? And how
can you use these techniques to help drive more traffic to your website or
blog? Let's take an overview here!
What is Search Engine Optimization (SEO)? The first
thing that comes to mind when someone says SEO is search engines like Google
and Bing. These two sites get over 2 billion searches per month so they're certainly
big players on their own right. However, there are other ways for people to
find your content as well - such as forums, social media networks, blogs, etc.
In fact, if you want to be found by all those different types of users, then
you need to optimize your presence across multiple channels. That means making
sure that you have unique content for each channel, including links back to
your main web pages where applicable. It also involves optimizing your
metadata, which helps make your page show up higher in relevant results in
SERPs. Finally, you'll want to keep an eye out for any changes that might
affect your ranking. We won't go into too much detail about this last point
because we don't think it's necessary for most readers who just want to know why
they should care about SEO. If you'd like to learn more though, check out our
article on How To Get Better At SEO For Beginners.
Why Should I Do This Stuff Anyway? The short answer is
simple: You should do this stuff because it will improve your rankings. When
you rank highly in search results, it increases both your visibility and the
number of visitors who come looking for information related to whatever subject
matter you cover. So, while no one wants to pay money for something they could
easily obtain elsewhere, having high rankings in organic listings provides
significant value. Of course, not everyone has access to paid advertising
campaigns, but many companies offer free tools that allow anyone to start
improving their positions organically. Here are a few examples:
Google Places: If you run a local business, this tool lets
people see reviews from customers near them as well as photos and maps. People
searching for nearby businesses may visit your listing based on positive
comments left elsewhere.
Yelp: This popular review service allows consumers to leave
feedback on restaurants, hotels, stores, doctors offices, salons, and more.
They can rate everything from price to customer service. Yelp shows only
ratings above 4 stars, however, so you still have to compete against less
reputable reviewers.
Facebook Business Pages: Similar to Facebook profiles, this
gives small businesses a place to promote themselves. A good way to utilize
this feature is to update regularly or post new items whenever possible. Keep
in mind that Facebook doesn't index posts unless they appear on your personal
timeline; otherwise, they simply disappear after 24 hours.
Twitter Lists: Twitter lists let you follow certain topics
and receive updates regarding those subjects automatically. Again, updating
frequently is important since tweets expire within minutes. Also note that
followers cannot reply directly to tweets posted through a list. Instead, they
must click the @username of whoever published the tweet in order to respond.
LinkedIn Groups: LinkedIn groups give members a chance to
interact with others interested in similar things, whether those interests are
professional or hobbyist. Members can create discussions centered around
specific topics, ask questions, and share articles.
In addition to helping increase traffic on your website,
doing SEO for your blog may also lead to increased exposure via email marketing
programs like Constant Contact. Email sends are considered a form of direct
response marketing, meaning they focus specifically on generating leads rather
than general interest among a large audience. Because search engines favor
websites containing keywords, using optimized titles and descriptions makes
your emails stand apart from spam messages and boost conversions.
How Can I Start Doing All This Stuff Myself? There are
plenty of resources available to teach you basic strategies like keyword
research, meta tag creation, backlink building, and creating compelling
content. While learning all these skills on your own may seem daunting at
times, remember that it takes time before you see real improvements in your
rankings. As long as you stay consistent throughout the process, eventually
you'll develop enough expertise to really shine. There are several great books written
by industry experts that provide step-by-step guidance on how to achieve top
rankings without breaking the bank. One example would be Neil Patel's book
titled "Mastering WordPress". Not only does he explain how to install
and configure plugins effectively, his advice includes detailed steps for
achieving better rankings. Another resource worth checking out is Moz Pro.
Although pricey ($79/month), the software offers extensive reports showing
exactly what needs improvement. Plus, you can try the trial version first to
assess usability before committing to monthly payments.
If you aren't ready to put down cash, there are always
services to hire instead. Some of the best include HubSpot Marketing, SEMrush,
and Unbounce. Each company specializes in providing quality SEO solutions at
affordable prices. Many charge between $5-$10/hour depending upon how complex
the task requires. Depending upon the tasks performed, hourly rates range
anywhere from $25-$100+. Most importantly, every provider guarantees satisfaction
100% of the time, so you never have to worry about getting scammed.
Can Anyone Really Make Money With This? Yes,
absolutely! Just look at Matt Cutts himself -- the head honcho behind Google's
algorithm. He started off working part-time during college and now earns
millions of dollars annually thanks to his dedication to SEO. Nowadays, there
are countless successful bloggers turning their passion into profit. Blogging
platforms like WordPress and Squarespace allow non-technical individuals to publish
original works. Once you build a following, monetizing your efforts becomes
easy. You can sell products directly from your blog, partner with affiliate
marketers, write ebooks, launch membership sites, and much more. The sky truly
is the limit once you understand the basics and implement smart tactics.
So Why Is Everyone Talking About SEO Right Now? We
believe that SEO is finally starting to gain popularity due to the rise of
mobile devices. More and more people are accessing the Internet through smartphones
and tablets. Unfortunately, traditional desktop computers continue to dominate
search queries despite the growing prevalence of mobile devices. Since mobile
search isn't indexed properly yet, your chances of appearing prominently in
Google's search results decrease significantly. Fortunately, there are ways to
compensate for this problem and ensure that your website appears in front of
smartphone searchers. Read more about this topic in our guide called Mobile
Friendly Website Design.
Are You Ready To Take Action? Now that you know what
SEO entails, you may wonder how you can apply these principles to your next
project. Before diving straight into writing code, consider taking actionable
steps towards success. First, read up on the latest trends and news surrounding
SEO. Next, choose a blogging platform that fits your budget and skill level.
Then, begin implementing ideas discussed herein by posting regular updates and
adding useful images. Lastly, reach out to friends and colleagues for input on
your progress. By keeping track of these various metrics, you'll soon notice
tangible results! Good luck!
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